By Kat McDaniel, Principal at MEDiAHEAD
A client of ours recently referred us to a large company who was unhappy with their current marketing portal solution.
This has turned into a HUGE opportunity for MEDiAHEAD!
According to 84% of B2B decision-makers, the B2B buying process starts with a referral. (Source: Influitive)
We have a fun way of thanking our referrals – I always send a thank you note with a superwoman or superman cape with socks and a notebook to show our appreciation! Referrals are incredibly important to our business and we think anyone that sends us a referral is a superhero.
There are also many types of referrals that can help your business besides a direct referral. Encouraging customers to leave positive reviews and testimonials – (Like many, I always check these when I am looking for or researching a new business or restaurant.)
Encouraging customers to share a positive experience on social media can help you reach a wider audience. We are all visual now and love checking out brands on social media.
Indirect referrals can come from building relationships with other businesses in your niche and referring clients to them and potentially receiving referrals in return.
Some people directly ASK for referrals, but this has always made me uncomfortable. Often, a forced referral is not a good referral. The best kind of referral is when someone loves the work you are doing for them and trusts you enough to refer their friend/client/family to you.
Keep your customers interactions positive, because every business wants to see their business grow and happy customers are the key. Why? Because happy customers often refer their friends.
