Consumer and Enterprise VR market revenue is expected to reach 6.71 billion by the end of 2022, and 12.9 billion by 2024.
VR, short for virtual reality, is software that immerses users in a three-dimensional, virtual interactive environment – usually by a headset, to simulate a real-life experience. Many VR experiences take place in 360 degrees.
Can you imagine an engineering firm being able to demonstrate what it’s like to walk into a building as if they’re really there? Many businesses are already using VR to demonstrate and promote their products.
The Difference Between VR and Augmented Reality
Before we dive into some examples of businesses that have used VR for marketing, it’s worth noting that virtual reality has a few key differences from another term you might be familiar with, augmented reality. Augmented Reality (AR) is the overlaying of computer-generated objects on top of the real environment. You still use some kind of display device and an application… The application recognizes some element in the real environment and then places objects (graphics) in relation to it with differing levels of interactivity. The biggest advantage of AR is accessibility. Everyone has an AR viewing device within their smartphone!
Seeking inspiration for your own VR marketing campaign?
Below are nine of our favorite campaigns.
- Gucci Town
- Sephora’s Try-on Kiosk
- Wendy’s and VMLY&R: Keeping Fortnite Fresh
- A Tribal Past: Bear River, a Nation: What can eeling teach us?
- Adidas: Delicatessen
- Lowe’s Holoroom How To
- Boursin: The Sensorium
- Toms: Virtual Giving Trip
- DP World: Caucedo
Participants can explore art and towns, virtually test makeup, transport beef to freezers, learn about other cultures, follow a mountain-climbing journey, inspire charitable giving, explore cheese and show property around the world virtually.
VR technology can be used in so many ways for marketing products and services… the only limiting factor is your imagination!