Michele StillwellBy Michele Stillwell, Director of Marketing and Accounting at MEDiAHEAD

When doing a huge amount of research way back in my Corporate Marketing days, one of my tasks was to take on revamping a sales tool. I accepted that challenge with open arms. The current tool the sales team was using wasn’t working for them. We were splitting as a company and we needed to come up with a tool that would work for the new company. The tool would need to support the sales team with collateral and all the other tangible things they needed during the sales cycle.

The first step was to interview the sales team. I needed to understand the pros and cons of the current tool. I needed to know what they liked… and what they were missing. After that process, I had a great list of features a new system would need to provide.

Features Needed in the New Sales System

• Google search functionality
• Ability to customize the sales brochure/collateral/personalize
• Expiration dates for collateral pieces so the sales team wouldn’t be using outdated materials
• Photo library for vertical market segmentation
• Request for Proposal brochure build functionality
• Merchandise ordering
• Sales Kits
• Quick turn time
• Ability to add cost center codes for billing to various departments

Request For Proposal

The second step was to send out a Request for Proposal (RFP) to several companies around the country. This RFP contained all the requirements for the creation of the new sales tool. The companies were provided due dates to respond to the RFP. And then we started the interview process based on the proposals.

My team and I had a lot of work to do. We interviewed several companies and had them show us their web portals, sales tools and collateral asset management systems. (Several names for the same type of tool.) And then we chose a news sales tool that was perfect! They built the tool for us just the way we wanted it. It had lots of customization and many bells and whistles. This new system also came with a hefty price tag and a huge monthly fee.

Our team went out and trained the sales team in each of our locations. The sales tool housed more than 300 templates, 600 collateral items and supported the Welcome Kits for all our new and existing customers. Plus, we set up an integration with SalesForce. Even better.

So why all this information?

Marketing & Distribution PortalsWhen I went to work for Colormarketing Inc. about 10 years ago, I started out doing some marketing for them, then went into sales, and now I’m doing Marketing and Accounting. As I have evolved, I’ve grown very passionate for this company… not only because of the owner, Kat, whom I truly admire, but for the products we’re selling.

The portal that MEDiAHEAD builds for our clients is fantastic. I know this from my experience in marketing for over 25 years. If you want to purchase a tool off the shelf, then that is what you will get (and pay for.)

Our Marketing collateral web solution is much more than that. It takes everything that the sales team needed from my previous job and double the features. It’s all included in our Marketing Portal system. I’m proud that we’ve developed the best of the best, and I love backing that up during our demos. (Want a demo? Let me know!)

The MEDiAHEAD Marketing Portal

Our tool can do so many things to support your sales team in an efficient and timely way. How? Because we’ve built it from two different tool sets, and we have talented web developers. They’ll never say “no” when asked if something can be done. They always look for a solution. Which is good because that’s what we’re all about.

Does it have Google search functionality? Yes
Can you customize it? Yes
Does it let you put in expiration dates? Yes

All of the above plus so much more.

MEDiAHEAD: Marketing and Distribution PortalsI was amazed when I started working here and started reviewing our Marketing Portal. I found all the features I’d created from scratch in the previous sales support tool. It was right there in front of me in the MEDiAHEAD Marketing Portal. At a fraction of the cost.

It Just Needs to Work

Sales teams need to have access to a tool that they can get in, get the supporting assets they need and go make a darn sale. They can customize, download or print what they need and do it fast. Marketing needs to have the ability to change collateral on the fly. They need to be able to find what they need fast. Nobody has time to waste looking for stuff in a sea of documents, day in day out. I’ve been there, I’ve lived it. Personalization is also key in your marketing approach, let us help you with that. One touch of a button and it’s done.

As the world of sales and marketing continues to evolve, let us help. Everyone has had to learn new methods and processes to conduct sales and marketing efforts, and our Marketing Portal is built to support that effort. Want to know more? Let’s do a virtual coffee or lunch. We would love a chance to make your life easier and earn your business!

By LeRay Warrior, Principal at MEDiAHEAD

As we prepare for operations to ramp up again after the coronavirus lockdown is lifted, we thought we should kick the month of May off with some more positive news. We would like to officially welcome the Tepa companies to the MEDiAHEAD family of clients. For those of you unfamiliar, it’s worth giving you a touch of background on this wonderful group of companies.

Who Are the Tepa Companies?

Tepa Companies LogoThe Tepa companies are wholly-owned independent subsidiaries of the Paskenta Band of Nomlaki Indians. They have companies that are based across the country in California, Colorado, Georgia, Missouri, and Texas. The companies operate across a wide variety of business sectors, including construction, environmental services, technology, industrial services, and engineering. They serve federal, state, local, and private-sector clients.

How Are the Tepa Companies Using Their MEDiHEAD Marketing Portal?

The team at MEDiAHEAD had to design a portal solution to ensure that the needs and requirements of the company were met. While the logo is the same, there are several different companies contained with the group, so each company requires its own set of marketing materials.

As a result of them implementing a custom MEDiAHEAD solution, each company can now order their respective business cards, note pads, and much more through one centralized portal. Not only does this make their turnaround time a fraction of what they once were, they can also reduce the costs involved with replenishing marketing supplies.

Tepa Director of Corporate Marketing Thanks MEDiAHEAD

After onboarding with MEDiAHEAD, Kerry Patterson said,

“Tepa came to MEDiAHEAD from an underperforming vendor and WOW have they exceeded our expectations. They went into direct drive to get our Business Portal setup not only offering better service for our staff, but faster turnaround times. Not to mention amazing staff that we love working with.”

How MEDiAHEAD Can Help Your Business with a Customized Marketing Portal

The example of the Tepa companies perfectly illustrates the benefits that can be gained from moving your company over to a centralized online marketing portal.

Firstly, your company will save perhaps the most significant asset you have; time.

By streamlining all marketing assets into one online repository, undertakings such as customizations or updating of information can all be handled in a matter of a few clicks. What’s more, they will instantaneously take effect across the whole organization. Allocated print runs can be turned around in a matter of hours with an order taking a mere matter of seconds to place.

Secondly, you can cut costs by an enormous margin by only printing what you need, when you need it. There’s no need to authorize colossal print runs of marketing materials that are going to be obsolete a few weeks later.

Finally, our browser-based marketing portals allow employees to log in from anywhere in the world to access company marketing materials. Sales reps who’ve secured a last-minute meeting, or a heavily-discounted short-notice spot at a trade show, can log in, view, and download up-to-date marketing materials within minutes.

These are just a few of the benefits the Tepa companies are now able to take advantage of, and it could be the same for your company. If you would like to learn more about how a bespoke MEDiAHEAD online marketing portal could help your business, then don’t hesitate to contact us today.

By LeRay Warrior, Principal at MEDiAHEAD.

Sales teams are critical to the success of any organization. But how a sales team is supported by their marketing department (particularly for those businesses with reps on the road) can make all the difference in securing leads and closing deals.

By centrally locating marketing materials in one portal, sales professionals can gain access to flyers, business cards, brochures, PowerPoint presentations, thank you notes and trade show materials with just a few clicks. While this all sounds great (which it most definitely is!), what does it mean in practice for sales professionals?

Let’s take a look at how our marketing portals transform the effectiveness of sales teams across the country.

MEDiAHEAD: Marketing and Distribution Portals

Our Marketing Portals Give Sales Teams the Ability to Orchestrate Drip Campaigns

Companies who use our portals store all of their sales materials in one location, which is useful for a number of reasons. But an online portal can become transformative when a sales rep is trying to build familiarity with prospects.

 Let’s say one of your sales people is in Indianapolis, trying to secure new opportunities. There’s nothing worse than trying to convince cold leads to meet with you. So they decide to send out a mailer to drum up interest and provide a talking point for when the sales rep shows up.

By utilizing one of our marketing portals, a sales lead can select the existing sales materials that he or she wants, update the contents to reflect his or her contact information (within the portal), attach a list of prospect addresses, and click send. Within seconds we receive the request. We will print the material and we mail it. We also send a copy of the material to the sales rep’s office or home address, so that they know that it’s gone out.

MEDiAHEAD: Marketing and Distribution Portals

Sales Reps Use Our Portals to Add the Personal Touch

 Sometimes it’s the small things that count the most. When leaving a sales meeting, many reps realize the value of sending a little something to tip a potential client over the edge.

We’ve found that sales professionals like to achieve this by using our portal to create personalized thank you notes. Reps can use the portal to recap what was discussed in the meeting: What the prospect stated were pain points, remind how we can remedy those pain points, illustrate next steps etc.

Once completed, that message can be sent immediately by downloading and emailing or downloading and printing at his other desk.

MEDiAHEAD: Marketing and Distribution Portals

Our Marketing Portals Provide Sales Professionals with the Tools for The Job

MEDiAHEAD: Our Speed Kills the CompetitionIf you’re a company that has franchises or sales professionals in locations spread out across the country, then the process of relaying information can be slow. Even a simple request to print more business cards for “Marie in Wisconsin” can go through several steps before being executed. 

This couldn’t be further from the truth with our portals. All sales materials are located in one place 24/7, and can be printed on demand. “Marie” could have her business cards refilled within a few days by utilizing one of our portals. How often do you order business cards and wait weeks to get them in hand?

But the speed of transformation isn’t limited to sales cards. For example, how many times does corporate make a change and find that staff is still using the outdated material because they downloaded it to their desktops? 

Rather than calling and emailing all of the reps to tell them to update their sales presentations, the changes can be made through the portal, and everything would reflect the most up to date changes. When the sales rep sits down with their laptop, their new, updated material is there ready to go in an easy to find place.

It also does away with the need for sales reps to continue carrying around boxes of outdated marketing materials with them. They have access to short print runs and only print what they need when they need them, reducing the amount spent on redundant marketing materials. Whether it’s business cards, pitch books, PowerPoint presentations, flyers, brochures, or posters, those sales materials are always online and ready to react to fast-moving situations thanks to our marketing and distribution portals.

Our Marketing and Distribution Take the Hassle Out of Trade Shows

MEDiAHEAD Trade Show BoothSome companies rely on trade shows to secure new business, particularly within the business to business (B2B) realm. But organizing stands for shows on a regular basis can be tough. First of all, there’s the promo items, business cards, flyers, and banners. Then there are the logistical issues surrounding picking it all up and lugging it to each venue or shipping to each venue. With the help of one of our marketing portals, these issues can become a thing of the past.

Sales reps just need to log in, order what they need in terms of materials, cards, banners etc., and we will send it directly to the venue with a return shipping label. All they have to do is show up. Once the trade event has finished, they simply package up the materials and attach the return label. Once we receive it back into our warehouse, we update the inventory in real-time, so all sales reps know what’s available to them.

Streamline Your Sales with a Marketing and Distribution Portal

As demonstrated, our marketing and distribution portals make the lives of your sales professionals easier. They provide your company with a faster and more cost-effective solution to securing new business.

Whether that’s in the form of implementing real-time updates to sales materials nationwide or delegating decisions such as refreshing business cards. By having all materials in one convenient-to-access location 24 hours a day, seven days a week, you can eliminate waste, decrease turnaround times, and achieve a much higher return on investment. 

If you feel that your sales professionals would benefit from access to a streamlined, centralized, and fully-functional online portal, then don’t hesitate to contact us today.

By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD.

Networking - Relationship First. Business Second.I have some thoughts about networking the right way. My goal has always been to focus on the relationship first and business second.

When you’re at a networking event, I wouldn’t recommend handing someone your business card without actually engaging with them first. Your business card is not the important part of the interaction… it’s simply a tool. Face-to-face conversation means everything. Getting to know someone by putting time and effort into the relationship means so much for everyone involved. Find things you have in common, and then make the effort to reach out and set up a time for lunch or coffee.

It’s so worth keeping in touch with people you truly care about! This is a story about how a networking connection turned into a friendship that turned into a business opportunity. And the order matters.

Never underestimate the power of networking and maintaining relationships.

Attending networking events isn’t really my favorite thing to do; however I do attend them. Often, when I get there, I realize “wow, this isn’t so bad.”

My story starts with a networking event about seven years ago. I was sitting at a table and a gentleman came and sat next to me. He leaned over and said, “I really don’t like attending networking events.” I agreed with him and ever since we’ve stayed in touch.

We agreed to have lunch monthly to talk about our careers, dogs and families while sharing social connections.

The goal was to get to know each other without the pressure of ulterior motives. To build that strong professional connection. And it didn’t hurt that we were both in sales, had similar professional contacts and could share war stories.

As this relationship has evolved over the years, he’s moved up in the world.

My friend has an important role with a fantastic company in the Kansas City area. When we met for our next regularly scheduled lunch, he said, “We need a portal!” I thought that was a fantastic idea, and I knew the perfect company that could help. <wink wink> As a result, MEDiAHEAD is in the process of creating a portal for his company, and I still get to have lunch and talk about all the great things going on with his career, dog and family.

Never underestimate the power of a relationships or networking events because they can always develop into something more. And it takes time to do it properly.

At MEDiAHEAD, we want to be part of your trusted network. If you’ve worked with us in the past, you know that we genuinely care about our customers. The relationship is the glue that makes things last. If you don’t have that kind of trusted relationship in the world of printing, let’s talk!

By LeRay Warrior, Principal at MEDiAHEAD.

Marketing a company is often a complex process that involves many moving parts. However, it doesn’t always have to be this way.

Here at MEDiAHEAD we’ve been helping our clients consolidate and centralize the marketing process for over 15 years with our tailored online portals. But what exactly are online portals, and how can they dramatically improve the marketing process?

What is an Online Marketing Portal?

As a company grows, so do the marketing and sales departments. Marketing teams located in different regions can often begin to diverge from agreed branding guidelines. And last-minute customizations to print runs have to pass through several hands before being approved. After a while, even the simplest of tasks such as finding the latest version of a sales brochure can become unnecessarily difficult.

An online marketing portal provides an online media warehouse for all of your marketing materials in one handy, central location.

Not only will all employees know where the latest versions of marketing materials are, but businesses can track every penny spent on developing and printing marketing campaigns.

But the benefits to switching to an online marketing portal don’t end there.

What are the Advantages of Moving to an Online Marketing Portal?


An online marketing portal will save you time.Perhaps one of the biggest savings afforded by an online marketing portal is time.

By streamlining all marketing assets into one online repository, undertakings such as customizations or updating of information can all be handled in a matter of a few clicks and will instantaneously take effect across the whole organization. There will no longer be any guessing as to where the latest version of a file is when using a searchable online media warehouse.

Integration with suppliers can make last-minute print orders a cinch. Furthermore, Field reps and sales agents don’t have to worry about liaising with their local marketing department to print the latest needed materials.

Cost Reductions

Have you ever authorized a huge print run of marketing materials only for the information contained within those documents to become obsolete a few months later? Let’s face it, no company wants to get stuck with thousands of flyers or brochures they can no longer use.

With an online portal you can order what you need, when you need it, reducing costs and unnecessary waste.

What’s more, you can set budget restraints on individuals, departments, or divisions to ensure they stay within their allocated budget. Employees can see their spend in real-time, allowing them to make informed choices with their assigned resources.

Improved Return on Investment (ROI)

Online portals produce fully-customizable reports, meaning ROI suddenly becomes easier to measure. By running cost reports against campaign performance you can immediately identify high-performing marketing properties and those that are hurting the bottom line.

By using reports on usage trends and inventory costs, companies can also utilize that information to make some serious savings; leading to further increases in ROI.

Increased Flexibility

Browser-based marketing portals give employees the opportunity to log in from anywhere in the world to access marketing materials. Sales reps who’ve managed to secure last-minute meetings with potential clients no longer have to worry about getting marketing information together. It’s all there, ready to go on one easy-to-navigate platform.

Leaning on a trade show to give you a discounted stand rate but sweating under the pressure of getting marketing assets printed in time? With an online portal, materials can be sent for print and turned around within 24-48 hours. Allowing you to secure the best possible deals on expos, trade shows, and industry forums.

Increased Control Over Branding

Regional variations are a necessity for most businesses’ marketing assets. A message crafted for inhabitants of New York is not going to have the same impact in California or Kansas City. However, maintaining a consistent look and feel across marketing materials is important.

Online portals give management teams the ability to approve materials, ensuring controlled versioning for regional and strategic partners. With a consistent look across all products and materials, changes can be made much quicker and disseminated across the company in an instant.

We are Experts at Creating Online Marketing Solutions

Idea, Planning, Strategy, SuccessAs mentioned, we have well over a decade of experience in delivering game-changing online marketing portals to our clients. We’ve used that expertise to help clients deliver marketing campaigns they could only dream of previously.

After a successful installation, targeted cross-media campaigns can be launched with a few clicks of a mouse. Companies can place orders with a variety of vendors across the country all in one place; and they can print what they need, when they need it, instead of running up huge print overages or costly small print runs.

Management can use the portal to ensure brand guidelines are being adhered to and there’s no more time wasted on collateral, proofing, editing, or searching for the latest version of important marketing assets.

If you feel that your company could benefit from a streamlined, centralized, and fully-functional online marketing portal then don’t hesitate to contact us today.

Take advantage of the following benefits:

  • 24/7 access to all sales and marketing collateral wherever employees are based

  • Create and customize all documents in one location

  • Monitor all orders and materials company-wide to make sure they adhere to brand guidelines

  • Keep better track of marketing spend and determine ROI of campaigns

  • Track and manage inventory of all sales and marketing assets

  • Set budget allocations on individual, departmental, and divisional levels with real-time spend analysis

  • Save time and money on printing costs by only ordering what you need, when you need it

  • Launch campaigns across various media formats with regional versioning from within one central hub

  • Gain access to additional marketing lists and segment them for targeting within the portal

By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD

Populous LogoPopulous is an architectural design firm here in Kansas City. They are well respected and have done projects all over the world. We appreciate one of the statements on their home page, “We design the places where people love to be together.” They have a passion for their work, and we really enjoy working with them.

When we first met with the Chief Marketing Officer of Populous, one of their designers was in the room. We asked him for a business card. The designer said that unfortunately, it had been four weeks, and he still didn’t have a business card. We told them we could fix that. And that’s how the relationship started!

Today, Populous employees have the ability to go to their online, customized portal to order business cards.

Populous - Unique Business CardsSomething unique we are doing for them… they can choose any one of the photos of Populous projects for the back of their business cards! If they upload a hundred project photos, they can have one hundred different business card backs in their 250 business card order. It’s a fun way for their employees to give a personal touch to the sales and marketing process. And all they have to do is log into their portal to order. It’s that simple.

Once ordered, their new business cards will get to them within 2 – 3 days after they approve them in our system. What an improvement over the 4+ weeks it used to take to get business cards!

We love what we do at MEDiAHEAD and no project is too big or too small.

When faced with a challenge, we tackle it head on and always come up with a solution. Often, it’s a customized solution that ends up being the right answer for each and every client. Let us help you streamline and standardize your processes, get faster turn times, and manage your brand consistency and content. Most of all save, you can save your organization time and money.

At MEDiAHEAD, the customer comes first. Give us a chance to show you. Find out more about us in more stories on our blog: https://mymediahead.com/blog