The Hilarious Side of Sustainability: Who’s Really Paying Attention?

By Betsy Bennholz, Promotional Products Sales Manager at MEDiAHEAD

Ever wonder if anyone notices your sustainability initiatives? If your efforts are as subtle as a ninja in socks, let’s spice things up a bit!

The Holiday Card Heist

I had a vendor years ago who sent me a holiday card each year that he had clearly received from someone else. He’d just scratch out the original signature and scribble in his name. It cracked me up, and I looked forward to it every year.  Fast forward to last year, I was at a birthday party where a re-gifted birthday card was being passed around. Everyone was doing the same thing! Don’t tell Hallmark – we don’t want their stock to nosedive.

What’s Your Company’s Secret Sauce?

So, what’s important to your company? And do you do anything to actually show it to your employees or customers? Sustainability used to be this fancy fad, like shoulder pads in the ’80s. And let’s face it, eco-friendly promotional products used to cost an arm and a leg.

The Evolution of Sustainability: From Trend to Essential

Now, sustainability is like that reliable friend who’s always got your back. It’s become a core value and practice among companies, no longer seen as a fleeting trend but as a crucial element for long-term viability.

Why Sustainability Is Here to Stay:

• Consumer Demand: People are more eco-conscious than ever and make buying decisions based on a company’s green credentials.
• Regulatory Requirements: Governments are laying down the law, making sustainability a legal must-do.
• Corporate Responsibility: Companies realize that being green is good for their image and their bottom line.

The Laughably Great Perks of Sustainable Promo Products

Sustainable promotional products are a total win-win. Here’s why:

Environmental Impact:

They reduce waste and conserve resources by using eco-friendly materials. Plus, you get to feel like you are personally saving the planet!

Brand Image:

Show your commitment to sustainability and watch your brand loyalty soar. Eco-conscious consumers will flock to you like seagulls to a beach picnic.

Innovation and Differentiation:

Adopting sustainable practices helps your company stand out. Be the unicorn in a field of horses!

Eco-Friendly Swag for the Win

Sustainable promotional products aren’t just good for the planet; they’re awesome for your brand. They show that you care about more than just business—you care about the future. So, embrace the eco-friendly swag! With every reusable bag, bamboo fork, and solar charger, your brand will grow greener and more memorable. Here’s to saving the planet, one awesome promo product at a time!