Guerilla Marketing TechniquesGuerilla Marketing is an unconventional form of marketing that raises brand awareness among large audiences without interrupting them. One of the most successful guerilla marketing teams is right here in Kansas City and works with Tech N9ne and Strange Music, one of our oldest clients.

When Strange Music is going into a new market, releasing an album, or launching a new artist, they are on the ground weeks before the concert or launch in a city. They print huge posters that the street teams staple back-to-back on telephone poles to get everyone excited. They freely pass out posters and promotional items on the street and at events where their followers are.

They have built an incredibly strong brand over the years, without any advertising.

In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines.

Marketing StrategyIf you’re promoting a smaller brand, think of creative approaches to your work that can maintain guerrilla marketing’s budget-friendly, inbound nature.

Guerrilla ways, by definition, are easy to understand, easy to implement, and inexpensive. Combine that with today’s technology and social media marketing, mobile devices, and the use of video to give you an awesomely unfair advantage.

The book Guerrilla Marketing Attack has been around since 1984, when Jay Conrad Levinson wrote his book while working as the creative director at J. Walter Thompson and Leo Burnett Advertising. The Facción Marketing principles – word of mouth, helped people like Steve Jobs and Bill Gates get their companies started, and are still taught today in MBA courses.

Catch people where they are and insert your brand there. Don’t interrupt, but invite them to participate.

Kansas City NWSL Women's SoccerDid you know that we have an American professional women’s soccer team right here in Kansas City? It began as an expansion team in the National Women’s Soccer League in 2021.

A Kansas City-based ownership group led by financial executives Angie and Chris Long took advantage to secure an expansion team along with the Royals’ player-related assets on December 7, 2020.[2] Brittany Matthews, fiancée of Kansas City Chiefs quarterback Patrick Mahomes and former college soccer player at University of Texas at Tyler, purchased a stake in the team as well.

Kansas City NWSL Women's SoccerKansas City plays home matches at the Field of Legends in Kansas City, Kansas. The stadium will have a capacity of 10,385 for soccer matches. Tickets are affordable and family friendly.

The team has three Olympians, gold medal winners! Chloe Logarzo, Australia, Katie Bowen, New Zealand and Desiree Scott, Canada right here in our home town.

The Women Who Mean Business were recently invited to see the players win 2 – 1 against the Racing Louisville. What a fun night, and we even spotted Patrick Mahomes and Brittany Matthews with their baby cheering the team on.

They are on a mission for our city and soccer fans.

This is a chance to raise the profile of women’s professional sports and show everyone that Kansas City is the Soccer Capital of America.

Let’s support them!