By Michele Stillwell, Director of Marketing and Accounting at MEDiAHEAD

Have you ever been looking for that one file and it took you forever to find it? I recently experienced this problem. Picture this: You get art files from someone and rename them. Then you save the files somewhere… A month or two goes by, and guess what? You need that file again.

Searching and searching, you forgot the name of the file. And you forgot where you saved the file. After looking for an hour or so… you finally find it! Whew.

It’s especially frustrating now working from home. Using a remote connection to your company files can be frustrating in itself, let alone trying to find a file.

This is where a marketing collateral asset management tool comes to the rescue.

MEDiAHEAD: Marketing and Distribution PortalsWith an asset management tool, all your collateral is online in a central repository. You can log into your portal site and see your collateral in real-time. Even better, you have the ability to customize the collateral, edit content and download. All at your fingertips.

You can upload anything to the asset management tool: documents, videos, graphics, working files, photo libraries and even physical merchandise. You have the control; it makes finding things super easy.

With a collateral asset management tool, you can:

  • Upload documents quickly and easily
  • Manage version control
  • Archive files that are out of date
  • Allow individual users to edit & customize content while still controlling your branded elements
  • Easily search and find any documents or file by campaign, product targeted audience or any other attribute you choose
  • Order materials digitally or to be printed on-demand and shipped globally
  • Control security access each user receives – what they can view, edit and order, and payment options as well
  • Choose your payment options – including credit card payment, point programs, internal cost center allocations or purchase orders

Brand Control

One thing I learned when working for a large corporation is that brand control is extremely important. When you have an asset management tool, you have control of the continuity of your brand.

There are several other reasons to have such a tool for your sales and marketing team. One stop shopping for your team for client handouts, client gifts and more.

  • You can store your trade show booth and giveaways on your management tool, manage orders for multiple shows in your portal, print customized collateral on-demand for that specific show and ship directly to the location… all from your own desk.
  • Provide turn-key campaigns to channel partners, allowing them to co-brand materials, upload prospect lists and execute marketing or print campaigns all from your asset management tool.
  • Allow your Sales team to easily search and download marketing assets for prospects, and order materials to be shipped out to the field or directly to the client.

Michele StillwellThink about all the time you can save with the organization and efficiency you get in an online marketing portal! Give me a call. I will walk you through one of our portals and show you where you can save time and stay on brand.

For more information, check us out at www.mymediahead.com.

 

 

 

 

 

 

 

By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD.

Do we have a referral program? Of course we do! We absolutely love referrals. And we like to thank the people that refer us business in a memorable way. Do you like feeling like Wonder Woman or Superman? When you refer us to another business you’ll get this awesome kit from us.

MEDiAHEAD Referral Program Kit

People are usually willing to refer business to a company when they’re given good service, feel great about the people they work with and feel great about the product(s) they’re using. The bonus for them is that we give a great unique gift for that wonderful referral.

The Benefits

MEDiAHEAD Referral ProgramReferrals are an important part of a healthy B2B relationship. Not only can you refer people you’re working with, but you can also be referred. Did you know that customers are four times more likely to buy when referred by a friend? The lifetime value of a referred customers is 16% higher, on average, than a non-referred customer.

Recently, the Word of Mouth Marketing Association (WOMMA) measured the total marketplace impact at $6 trillion dollars, and found that the value of a single word-of-mouth impression is anywhere from 5 to 100+ times more valuable than a paid media impression.

Spread Brand Awareness

Referral marketing programs can dramatically increase existing customer engagements and help with customer acquisition while spreading brand awareness. We actually have our referral kit on our MEDiAHEAD portal, so it’s easy for us to just enter the referring person’s information and the kit is auto generated. (Yes, we eat our own cooking.)

So next time you are impressed with a product or service you love, be sure to tell people about it. And if you’ve worked with us, please tell other companies how we’ve helped you so that we can thank you heroically. We would love to make you feel like Wonder Woman or Superman!

Kat 600x450Post written by Kat McDaniel, Chief Innovator at MEDiAHEAD | Marketing Portal Guru | Variable Data Promoter | Analytics Advocate | Explorer

I never realized what a headache holiday cards, calendars and emails were for the marketing departments of large companies with multiple locations (and multiple senders) until we built MEDiAHEAD’s first holiday portal.

Picture this. Some poor employee printing stacks of cards, guessing on the quantity needed, getting each of them signed, distributing them to other offices within the organization, and then hoping they got mailed before the holidays. Dial 1-800-INEFFICIENCY.

This was the situation when a local advertising agency asked us to build a solution for their client, a large law firm based in Minneapolis, MN.

The agency was dealing with multiple offices, attorneys and administrators and several different holiday card designs.

The portal we built allowed the attorney or administrator to pick the holiday card design, the message, and upload their signature and mailing list…and then they were DONE!

We printed, stuffed and mailed the cards. Even better, because they were produced via print on demand, there was no waste to deal with.

The attorneys were happy! The administrators were happy! And most of all, the person who used to have to manually organize all of this was VERY happy!

holiday cardThe law firm was also able to reduce costs by eliminating pre-printed inventory and by substantially reducing the labor associated with managing the print.

We also significantly reduced time shipped and the risk of fulfillment error by kitting each individual order – most orders shipped in 24 to 48 hours.

Even better, MEDiAHEAD has repurposed this solution for many companies and even added calendars and gifts to the site to make the solution even better.

Here’s what the client had to say:

“MEDiAHEAD literally saved us with their customizable web platform and printing capabilities. We had an unsuccessful experience with another company and I wasn’t sure who could help create a site that actually worked the way we needed it to. After meeting with MEDiAHEAD, I instantly felt like not only were they an extension of our team, but also like people I’ve known for years. They are a solutions-oriented team who use their expertise to develop the right system or site for you. The turnaround and pricing were great and the end product had our client (and us) very happy. Now I am confident in presenting this solution to our clients in the future, since I know I have a partner who can execute and deliver.”

Michele StillwellPost Author: Michele Stillwell, Marketing Distribution Portal Enthusiast | Marketing Guru | Accounting Shark | Lover of All Animals | Bourbon Drinker

Some of you may have heard our company name or you know us personally or professionally, but have you ever wondered…

What do they really do at MEDiAHEAD?

The best way to answer that question is that we build digital marketing and distribution warehouses for clients.

We love to build solutions (we call them portals) that provide customers with the power to manage their print costs, slash expenses associated with obsolescence, and extend print order capabilities across their organizations.

Companies large and small waste time and money on printing overages that sit on shelves for months or small, costly print runs that become obsolete in a matter of days – we eliminate that.

Spending time editing collateral, proofing, communicating changes, editing again and getting quotes, going back and forth – we eliminate that too.

Searching everywhere for the latest version of a file but you can’t find it anywhere – yep, you guessed it. We eliminate that too.

HNTB Portal TestimonialThe reason why MEDiAHEAD’s portal is so amazing is because it’s not a canned solution.

Each and every site is custom-built exactly to our clients’ needs and specifications.

It’s a gateway. We set up each client with a customizable central point of access to sales materials, templates, and merchandise.

The sky’s the limit. You can easily edit and personalize materials with just a few clicks.

Whether there’s one user or 1,000…anyone, anywhere (who’s authorized, of course) can access their portal and get what they need…FAST.

By the way, since we’re talking about how amazing the marketing and distribution portal is, you should also know that it’s awesome around the holidays for personalized holiday cards. Put your card on the site, upload signatures, upload a mailing list, and we print and mail them with a holiday stamp!

For more information about how a portal may be the perfect solution for your business, visit www.mymediahead.com or call us at 816.931.7900.