HP 6800, 7-color digital packaging pressReady to take your brand to the next level? Our new HP 6800, 7-color digital packaging press has the most versatile finisher on the market. Our state-of-the-art technology can perform multiple finishing processes in one run, allowing you to receive high-end labels without the high cost associated with complex setups.

Our “Rolls Royce” of label and packaging solutions produces a wide array of premium finishes like foil stamping, embossing, shrink films for packaging and beverages, and die-cutting. Even fine lines and detailed elements come off the press beautifully.

Our eye-catching packaging and labels will help your brand stand out in a crowded market and leave a lasting impression. Our team of experts will work with you to create a label that is tailored to your brand’s unique identity and messaging.

HP 6800, 7-color digital packaging press HP 6800, 7-color digital packaging press HP 6800, 7-color digital packaging press

BECAUSE WE’RE LOCAL your high-quality labels are delivered on-time, so you don’t have to worry about delays in your process.

HP 6800, 7-color digital packaging pressOur labels are not only visually stunning, but they are also durable and functional. We use high-quality materials that can withstand various environmental conditions, ensuring that your label stays looking great from production to consumption. Plus, our quick turnaround times guarantee smooth production processes – no delays or waiting around for shipments. We are local, so you can even come and watch them run or press okay the batch.

Our goal is to provide you with a premium label solution that will help you increase brand awareness, drive sales, and ultimately grow their business.

Our labels are an investment in your brand’s success, and we are confident that our product will exceed your expectations.

Time for an upgrade? Give Kat a call at 816.621.2451.

HP 6800, 7-color digital packaging press HP 6800, 7-color digital packaging press HP 6800, 7-color digital packaging press

By Kat McDaniel, Principal at MEDiAHEAD

A New Standard for Sustainability with a Warming PlanetWe understand the importance of sustainability and have been committed to reducing our environmental impact for many years.

Digital Printing

Digital printing allows you to print exactly what you need when you need it. This reduces unnecessary printing and minimizes resource consumption. Additionally, printing shorter runs locally reduces transportation costs, lowering your carbon footprint.

We are also focusing on local and using sustainable products to ship in. Not using UPS or FedEx can drastically reduce your carbon footprint. We’re hoping to add an electric vehicle to our fleet to make deliveries soon!

Paper companies that we use must be deforestation free… as well as the materials that we buy from the mills. They also must commit to improve the livelihood of their workers and areas that they timber in.

A New Standard for Sustainability with a Warming Planet A New Standard for Sustainability with a Warming Planet

Zero Waste

For over fifteen years we have committed to zero waste to the landfill and using environmentally friendly inks without solvents.

Too much of packaging is plastic. We are also working with companies to use more sustainable packing solutions or something that can be recycled.

Did you know that one of the most searched questions on Google is “How can I make my cannabis packaging more sustainable?”

For the good of the planet, we are constantly focusing on continuous improvement initiatives to make labels and packaging more sustainable.

Give me a call and I’ll show you what we are working on.

A New Standard for Sustainability with a Warming Planet A New Standard for Sustainability with a Warming Planet

When you order labels, you will be asked about unwind directions by your printer. Unless it’s accurately identified, we could easily print labels that didn’t fit correctly on your products or the machines applying them.

(If you are just hand applying labels to your package or product, then the unwind directions are not important. This usually applies to labels that are smaller quantities and not machine applied.)

With machine labeled product – this is critical! They MUST be properly aligned.

Let’s look at an example using the J Rieger bottles.

Unwind InstructionsWe need to consider the shape and orientation of the glass bottle to which the label will be applied. Because they apply their labels with a machine – the container and the roll of labels need to meet up in the correct way, so that the label gets applied perfectly every time.

The machines typically roll the labels onto the surface, rotating the bottle as this happens. The roll needs to be aligned so that the leading edge of the product label comes off the roll with the height oriented – otherwise the label would be applied lying down, instead of standing up!

Keep in mind that labels are like print – the first measurement is always the width of the label and the send refers to the height.

I know this all sounds ridiculously complicated, but no worries – we’re here to help you every step of the way!

Need help with your next label project? Give us a call!

What if all packaging was digitally printed?If all packaging was printed digitally, it would reduce package waste by 26% and save 50+ million tons from landfills.

Digital printing reduces environmental impact – print what you need, where and when you need it.

REDUCE UNNECESSARY PRINTING: digital gives you the freedom to print smaller amounts for market tests, versions on-demand and customization.

RESOURCE EFFICIENCY: with digital printing, you do not require plates and cylinders. The pre-press process is significantly shortened, and you also need to maintain lower levels of inventory and less paper used due to almost no makeready.

REDUCE TRANSPORTATION COSTS: by printing shorter runs locally, as opposed to printing on the East or West coast, and then shipping to Kansas City, you reduce your carbon footprint and non-renewable energy consumption caused by shipping.

AFFORDABILITY: A growing number of price-conscious businesses are giving digital printing a try because the cost per unit is significantly less than the cost of using offset printing for low and mid-volume orders. Money is saved on the front end because of reduced setup costs and tooling (print plates and dies). Additionally, there are no order minimums, allowing you to only pay for the printing that you need – even if your needs are modest. Companies also enjoy a healthier cash flow because the printing process is faster, and products can ship more quickly – thereby improving stream of revenue.

A prospect’s first impression of your brand is heavily influenced by the packaging you choose. Digitally printed packaging offers a host of benefits, including impressive accuracy, flexibility, and speed to market.

To learn more about digital printing options, please give us a call.

MEDiAHEAD uses HP’s SmartStream and Mosaic software to make each label or shrink sleeve a truly original, one-of-a-kind piece of artwork. With our specialized software, a single vector file can be transformed into countless variations of original art. Hyper-customization can be incorporated into any pressure sensitive label, shrink sleeve or flexible packaging product.

Hyper-customization is the next frontier in packaging that can help a brand sell more.

Stand Out From the CrowdFor a campaign called I Have the Only One! Nutella printed seven million unique labels, each jar “like a piece of art,” stamped with its own unique code so it could be authenticated by collectors. The algorithm designed seven million completely different jars of Nutella for the campaign. The algorithm pulled from a database of dozens of patterns and colors to create the versions of Nutella’s graphic identity, which have been splashed across the front of jars.

The jars were sold through Italian supermarkets and were completely sold out in one month.

Personalization

Hyper-customization - Stand Out From the CrowdAdding a personalized touch to a product or service can prove to be a brand’s unique selling proposition. Relentless efforts in making the packaging stand out among the clutter and the heavy investments in doing so are evident. Personalized packaging has assumed more importance as brands not only want to cater to the clients’ needs and wants but obviously want to make a lasting impact by tapping the emotions and desires of customers. Such personalization in packaging reaps long-term loyalty, brand recall and registration.

If you would like to know more about how MEDiAHEAD could help you with hyper-customization for your next project, please give us a call.

 

Brand protection is one of top three concerns for brand owners, when considering their package printing. With HP Indigo Invisible Electrlnks, we can print your labels with digitally invisible features to protect your product from counterfeiting.

Inks only visible under common UV light, without a need for a specialized reader is now possible for covert brand protection features.

Case Study: Alpha Neon

Is Brand Security for Package Printing Important to You?Alpha Neon, a food supplement manufacturer, experienced a 40% drop in sales over a three-month period, due to an influx of imitations of their products. Alpha therefore wanted to introduce a new look, with a label that would be impossible to copy and would incorporate security features.

Their solution was that each label, printed on a 6800 HP Indigo Digital Press using the HP SmartStream Designer, contains a unique code that enables consumers to authenticate the product via e-mail or SMS. (And we recently acquired this amazing label and packing solution at MEDiAHEAD!)

In addition, Invisible Blue ElectroInk was used on the logo and on the word ‘Darkside’. The sellers receive UV lights to shine on the products to allow them to immediately recognize the authentic ones.

For the relaunch – UV strips were also applied to the shelves in stores. And as an added security measure, digital varnish was applied to the label, which created a tactile finish that is difficult to replicate.

Alpha Neon was thrilled with the labels and saw an increase in sales almost immediately after launching their product back into the market.

We can now offer a vast portfolio of unique and exclusive security solutions, due to the wide variety of inks, substrates and the power to give each product a unique ID!

To learn more about how this technology can help you with your next project, please give us a call!

Due to the lack of local capacity for high quality packaging, and with the encouragement of J. Rieger for their distillery label needs, we are so excited to launch a new label and packing capability to the KC market!

In April, MEDiAHEAD acquired a Hewlett Packard 6800 7-color digital packaging press with the most versatile finisher on the market – the Grafisk Maskinfabrik HF 330 Standalone Hot Foil and the SC330 Compact Label Finisher.

The New Press The New Press

The “Rolls Royce” of label and packing solutions – it can perform multiple finishing processes in one run: shrink films for packaging and beverages, multi-layer labels, laser die cutting, hot and cold foil, digital varnish and cast & cure.

The right combination of quality and beauty.

The HF330 delivers endless hot stamping possibilities, combined with embossing. With our 50-ton stamper, thin lines and detailed elements are no problem, giving you the best embellishments that are available.

The New Press

The new HP 6800 packaging press has the widest ink portfolio in the industry: spot PMS, premium white, silver with a wide gamut of metallic colors, fade resistant yellow, magenta and orange, invisible yellow, blue and red for security, fluorescent pink for glow in the dark. Orange, violet and green can achieve highly accurate spot color emulations.

A suite of enhanced label resistance labels will also be available – chemical, mechanical, thermal, water and scuff resistance.

The New Press

With this press, anything can become variable: text, barcodes, images of even the patterns themselves. Once you provide the basic elements, HP Collage creates virtually unlimited variations.

We will be sharing more stories about these capabilities being used for client projects to show you just how capable this new solution is!

If you want to learn more about these capabilities for your next project, please give us a call!

Homestead Mamas - Amy

Amy, Owner of Homestead Mamas Magazine

By Kat McDaniel, Principal at MEDiAHEAD

We are printing a new magazine for Homestead Mamas. They’re an inspiring and encouraging community of growers, hunters, foragers, and explorers.

I really enjoyed the story by Nina Mullins – The farmers Who Don’t Know Anything! “Right now, we are still in the ‘Can we make this all work?’ stage of the game. We have had many failures and losses, but also many sweet victories. This has been one of the hardest things I’ve ever done, not necessarily because caring for a tiny farm is difficult (it has its difficulties, though!), but because we are in a season of life where we are getting up early to do all the morning farm chores.

Then we take kids to their homeschool co-op and various activist afterwards, all while trying to work our jobs in between it all to put food on the table. We started all this craziness in our 40’s! And our poor kids… they were living the easy life of school, play and sleep. Then their parents decide to start a farm, and suddenly, they are helping feed chickens, they’re milking cows and mucking stalls.”

Homestead Mamas Magazine Homestead Mamas Magazine

Homestead Mamas Recipes

Homestead Mamas MagazineThere are wonderful recipes from Homestead Mamas – Wild Mushroom Risotta, Pizza Dough, Chevre and Chive Quiche and Saturday Morning Pancakes, my favorite.
View the Recipes

I welcome this magazine as a place for women all over the world, in every stage of motherhood, homesteading, or providing for their families to gather.

Follow them on Instagram – they have over 75M followers!

New Mover ProgramsA New Mover program is a cost-efficient way to introduce your company and start a meaningful conversation with new movers in your target market. The program can be a single postcard or multi-touch programs that run throughout the year with different services and offers. We can combine all the different mailings, no matter where they are in the program and mail them efficiently for you every month.

People are always on the move and according to USPS, 17% of all households change yearly, so this opens up a huge market for local businesses to capture new business.

Targeted Mailing Lists

We offer comprehensive and targeted mail lists. The lists are compiled from hundreds of sources and extremely accurate.

New Mover ProgramsWouldn’t it be nice to greet people in the process of moving at their new address with information on your services? Consumers want personalization – more than just their name, we’ve done postcards with a map from their door to yours or a link to directions. You could also link to a video detailing your services through a QR code on the postcard.

If you target your offer to data that the client is interested in, response rates can be as high as 15 to 25 percent!

If your business or franchise is moving or opening in a new area – we can mail to everyone in a radius that you choose. We can also sort according to specific attributes – income, family size and hundreds of other data points.

Let us know if you are interested in doing a targeted mailing campaign!

QR CodesQR codes are back and they are really useful this time! Who would have thunk it?

Now that you can capture them with your phone and no QR code scanner is needed, they have exploded in marketing. More than two-thirds (67%) of consumers say that QR codes make life easier in a touchless world and 58% favor the greater use of QR codes.

QR Codes for Menus

I was recently in NYC and all the menus were touchless – just a QR code to order. I think we will see more of this as the variant spreads.

QR Codes for Loyalty Programs

QR CodesMake it easy for people to sign up for your loyalty program with a QR code, instead of having them to go to your website. They’re quick and error free – typing a URL is time-consuming and inconvenient on a mobile screen and consumers are also likely to make errors.

QR Codes in Print

Print based marketing has limitations in real estate space – with QR codes you can give consumers a way to access unlimited information. You can also change all the information behind the QR code anytime information or the offer changes without reprinting.

QR Codes to your Videos

You can engage your customer with rich content like video through a QR code – don’t just sell the product, include an informative video on how to use it. Video is very popular right now.

QR Codes for Promotions and Contests

QR CodesBy adding a QR code, you can make your promotions interactive and get input from your target audience. If you run a contest, have them register through the QR code for the product or event to allow your customers to participate. A good example is World Park in NYC – the codes were placed throughout the park and engaged visitors in a quiz on the park’s history, pop culture, art and music, science and geology.

QR Codes on Business Cards

Many of the business cards that we print now – have QR codes on the back so that someone can just capture their information and add it to their phone. Did you know that our portal can automatically generate a QR code with all of your information on the back of your card?

We used them years ago as a gimmick to reach our website, but I would never have guessed that they would come back and be so useful!