By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD

3D Printing - Skull

Tribute to Danny Drennan our Pressman for his skills in 3D printing.

So what are the new trends in printing and how will they impact your business? One of the biggest trends that you need to know about is 3D printing.

3D printing, or additive manufacturing, is a process of making three dimensional solid objects from a digital file. The creation of a 3D printed object is achieved using additive processes. In an additive process, an object is created by laying down successive layers of material until the object is created. Each of these layers can be seen as a thinly sliced horizontal cross-section of the eventual object.

3D printing is the opposite of subtractive manufacturing which is cutting out / hollowing out a piece of metal or plastic with for instance a milling machine. This type of printing enables you to produce complex (functional) shapes using less material than traditional manufacturing methods. (More info)

3D printing has evolved with many applications; most important being used in the medical and manufacturing industries, as well as sociocultural sectors that facilitate 3D printing. The use of 3D printing to produce scale models within architecture and construction has steadily increased in popularity. Studies revealed that 64% of businesses believe that printing will remain important to their daily business even by 2025.

3D Printed Homes?

3D homes are also being constructed using 3D printing on a super large-scale in El Salvador to better the quality for families.  You can read more about it here. (Be sure to watch the video of the concrete being built up a layer at a time to form concrete walls!)

Interesting facts:

● $4,000 for one home
● 12-24 hours to print the home
● Better quality for families

3D PrintingHow can MEDiAHEAD help?

MEDiAHEAD provides 3D printing options for your needs. With our new 3D printer, we can produce super large 300mm x 300mm x 400mm objects. See the skill in the picture to see how big these 3D prints actually turn out to be. Filament choices come in different types and your filament choice might depend on the object that you are trying to build. If you want to learn about the different types of 3D printer filaments on the market, just let us know. We can also work with you on the type of file to provide. Give us a call!

As a marketing and print services company, we have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to evoke certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they bring forth.

1. Orange

Orange is high energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company. Cheerful orange evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, orange is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.

2. Blue

When you want your brand to be viewed as trustworthy and cool, blue is the color for you. Mix blue with complimentary colors for best results. Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Strongly associated with the sky and sea, blue is serene and universally well-liked. Blue is an especially popular color with financial institutions, as its message of stability inspires trust.

MEDiAHEAD: Blue MEDiAHEAD: Blue Print CollateralPrint Collateral

3. Red

Red is the color of power. It means business. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. This visceral response makes red aggressive, energetic, provocative and attention-grabbing. Count on red to evoke a passionate response, albeit not always a favorable one. For example, red can represent danger or indebtedness.

MEDiAHEAD: Red

4. Green

Green is a versatile color. It is warm and inviting, lending customers a pleasant and open feeling. In general, green connotes health, freshness, environment and serenity. However, green’s meaning varies with its many shades. Deeper greens are associated with wealth or prestige, while light greens are calming.

MEDiAHEAD-Green

5. Yellow

Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities. In every society, yellow is associated with the sun. Thus, it communicates optimism, positivism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.

MEDiAHEAD: Yellow

6. Purple

Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. Purple is a color favored by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

MEDiAHEAD-Purple

7. Gold

Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.

MEDiAHEAD: Gold

8. Black

Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast. Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.

MEDiAHEAD: Black

9. Brown

Brown, an earthy tone, is known as a comfort color, lending relaxation to customers. This earthy color conveys simplicity, durability and stability. It can also elicit a negative response from consumers who relate to it as dirty. Certain shades of brown, like terracotta, can convey an upscale look. From a functional perspective, brown tends to hide dirt, making it a logical choice for some trucking and industrial companies. Think UPS.

MEDiAHEAD: Brown

10. Pink

Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly and totally female. Pink’s message varies by intensity. Hot pinks convey energy, youthfulness, fun and excitement and are recommended for less expensive or trendy products for women or girls. Dusty pinks appear sentimental. Lighter pinks are more romantic.

MEDiAHEAD: Pink