J. Rieger in partnership with the Negro Leagues Baseball Museum releases Fielder’s Choice

By Kat McDaniel, Principal at MEDiAHEAD

This was such a fun project to work on. The limited edition of spirits celebrate two of our country’s favorite pastimes: sipping fine spirits and enjoying the game of baseball.

Who isn’t ready for some spring weather and baseball?

If you aren’t familiar with the Negro Leagues Baseball Museum: In 1920, an organized league structure was formed under the guidance of Andrew “Rube” Foster—a former player, manager, and owner for the Chicago American Giants. In a meeting held at the Paseo YMCA in Kansas City, Mo., Foster, and a few other Midwestern team owners joined to form the Negro National League.

Soon, rival leagues formed in Eastern and Southern states, bringing the thrills and innovative play of black baseball to major urban centers and rural country sides in the U.S., Canada, and Latin America. The Leagues maintained a high level of professional skill and became centerpieces for economic development in many black communities.

The Lineup

Each bottle features a retro label inspired by Negro Leagues teams with their logo on the inside of the label. All the spirits include Kansas City whiskey and three components that make that whiskey: bourbon, rye, and light corn whiskey.

KANSAS CITY MONARCHS is a Kansas City whiskey finished in KC Bier Co barrels. Beer and baseball have always gone together, and these beer casks add a uniquely malty flavor to their whiskey.

HOMESTEAD GRAYS with a rye whiskey, like that of Pennsylvania’s traditional ryes, but this spirit has spice, with well-balanced and complex aromas and rich flavors.

LOUIS STARS is a limited-edition small batch straight bourbon whiskey. It is a variation of their classis bourbon distillation of corn, rye and malted barley, it’s rich, malty and buttery.

CHICAGO AMERICAN GIANTS is a limited-edition light corn whiskey that tastes like your favorite baseball snack Cracker Jacks! This delicious spirit delivers notes of popcorn, caramel, and peanut brittle.

A portion of the proceeds will benefit The Negro Leagues Baseball Museum, a true Kansas City treasure.

Need help getting your labels printed? Give us a call!