By Kat McDaniel, Principal at MEDiAHEAD

Kashi Plantable Wooden BookA few years ago, VML asked us to help them produce the Kashi Plantable Book. The book not only told the story of new Kashi products — it literally became them.

Everything you needed to grow their ingredients in their products was contained in the book.

“A book about plants that becomes plants that become fuel for your active life.”

The organic text pages had seeds embedded in them, and the client was encouraged to rip out a piece of seed paper and plant it somewhere where they could watch it thrive. (Singing it love songs was optional, but encouraged.)

The tool to plant the seed was also included, the book had a thick wooden cover. The back cover was a planting spade that could be punched out and assembled.

Kashi Plantable Wooden BookNeed a pot? A sheet of coconut fiber was included that could fold up into a nifty little vessel to start the seedlings. When they were ready the whole planter could then be planted in the ground.

Next, a dirt page was included – just crumble and go.

Garden markers could also be punched out to identify the plants.

Even instant water was included!

After coming under fire for mislabeling its foods as “natural,” Kashi lost the trust of some of their biggest fans. So the company had to completely reinvent its products with more natural, plant-based ingredients. And with the Kashi plantable book, VML successfully helped Kashi re-establish trust with consumers as a brand with real, natural and completely plant-based ingredients.


Kat 600x450Post written by Kat McDaniel, Chief Innovator at MEDiAHEAD | Marketing Portal Guru | Variable Data Promoter | Analytics Advocate | Explorer

In 2000 the Printing Industry of America announced that, over the next ten years, 50% of all the printing companies in the United States would disappear.

It was a very sobering thought at the time, to say the least, considering I owned a large, successful commercial printer that employed 65 people.

Our largest client at the time was Grundfos Pump Company.

They were based in the Netherlands but had multiple offices, distributors and thousands of employees in the United States.

They needed a solution to communicate with their customers more efficiently, reduce their printing and warehousing costs and get marketing materials to their sales force faster.

The solution we proposed, a marketing portal, not only made sense from a cost standpoint, but also from a sustainability perspective, which was important to them.

GrundfosThe marketing portal we built merged on-demand with conventional print to minimize waste and provide the sales department, along with distributors, the tools to efficiently distribute marketing materials to their customers.

In addition, our solution allowed them to maintain brand control in all marketing communications and significantly decreased their time to market.

They were able to reduce inventory costs and waste and keep technical information current by streamlining the production process.

Their estimated annual savings were $95,820 the first year!

With the success of this solution, MEDiAHEAD continued to evolve.

We bought software and digital presses, retrained our workforce and drastically increased our fulfillment and distribution capabilities.

Ironically, print is only a small part of what we do now.

Even better, today some of the most recognizable companies in Kansas City use our solution to save time, money and brand standards!

Kat 600x450Post written by Kat McDaniel, Chief Innovator at MEDiAHEAD | Marketing Portal Guru | Variable Data Promoter | Analytics Advocate | Explorer

I never realized what a headache holiday cards, calendars and emails were for the marketing departments of large companies with multiple locations (and multiple senders) until we built MEDiAHEAD’s first holiday portal.

Picture this. Some poor employee printing stacks of cards, guessing on the quantity needed, getting each of them signed, distributing them to other offices within the organization, and then hoping they got mailed before the holidays. Dial 1-800-INEFFICIENCY.

This was the situation when a local advertising agency asked us to build a solution for their client, a large law firm based in Minneapolis, MN.

The agency was dealing with multiple offices, attorneys and administrators and several different holiday card designs.

The portal we built allowed the attorney or administrator to pick the holiday card design, the message, and upload their signature and mailing list…and then they were DONE!

We printed, stuffed and mailed the cards. Even better, because they were produced via print on demand, there was no waste to deal with.

The attorneys were happy! The administrators were happy! And most of all, the person who used to have to manually organize all of this was VERY happy!

holiday cardThe law firm was also able to reduce costs by eliminating pre-printed inventory and by substantially reducing the labor associated with managing the print.

We also significantly reduced time shipped and the risk of fulfillment error by kitting each individual order – most orders shipped in 24 to 48 hours.

Even better, MEDiAHEAD has repurposed this solution for many companies and even added calendars and gifts to the site to make the solution even better.

Here’s what the client had to say:

“MEDiAHEAD literally saved us with their customizable web platform and printing capabilities. We had an unsuccessful experience with another company and I wasn’t sure who could help create a site that actually worked the way we needed it to. After meeting with MEDiAHEAD, I instantly felt like not only were they an extension of our team, but also like people I’ve known for years. They are a solutions-oriented team who use their expertise to develop the right system or site for you. The turnaround and pricing were great and the end product had our client (and us) very happy. Now I am confident in presenting this solution to our clients in the future, since I know I have a partner who can execute and deliver.”