It’s been a summer for women, at least from an economic perspective. Female audiences have ruled the box office with Barbie, and live events With Taylor Swift and Beyonce.
Women have held a lot of economic power for years – there are more of us in the workforce, and we have all had wage increases compared the last decade. With more money and control over how we spend our money than ever before, we are spending it on goods and experiences that align with our personal interests.
It’s no wonder that Barbie, Beyonce and Taylor Swift have seen so much success.
Beyonce and Taylor Swift focused on women’s empowerment and used social media effectively to rally their female audience around their tours. Spending encompassed not only tickets, but hotels, restaurants, travel and sparkly clothes! My friends and I all bought fun outfits to go to the Barbie movie, and it was packed with other friends doing the same thing.
No wonder the movie has grossed $1.342 billion and is the highest-grossing film in Warner Bros.’ history.
Women’s sports have also had a record-breaking year, record views and sponsorships. The women’s FIFA World Cup brought in Record viewership across the globe.
Because of this success, marketers will rush to push pink and sequined merchandise.
They’re missing the point of marketing to women. It’s not about pink – it’s that when customer groups feel seen, heard and understood, they show up in a big way.
Barbie, Beyonce and Taylor Swift showed us that it’s always a big marketing win when you can make that happen.
In the age of digital media, all eyes are observing a brand’s every move. That’s great for brand awareness, but it can easily backfire on a company if they miss the mark, and the retribution is quick and can easily travel to social media platforms.
And the absolute worst, customers of Adidas who participated in the Boston Marathon in 2017 received a very poorly worded email from the company – the subject line read.”Congrats, you survived the Boston Marathon!” This message was sent on the heels of the 2013 Boston Marathon bombing, which killed three people and injured more than 250.
Consumer and Enterprise VR market revenue is expected to reach 6.71 billion by the end of 2022, and 12.9 billion by 2024.
Below are nine of our favorite campaigns.
We are currently working with a company that has 5,000 employees in more than 175 locations, serving all 50 states nationwide. They asked us to build a portal to ease the process for their marketing department. Hundreds of different items were available to all the offices, and they were also going through a re-branding of all their materials.
One of our other large clients also has a checklist on their portal for print and promotional items. The attendee can go down the list and check off everything they need for the show, along with a banner, backdrop or booth. We package all the items and ship them to the show with a return label.
QR codes are back and they are really useful this time! Who would have thunk it?
Make it easy for people to sign up for your loyalty program with a QR code, instead of having them to go to your website. They’re quick and error free – typing a URL is time-consuming and inconvenient on a mobile screen and consumers are also likely to make errors.
By adding a QR code, you can make your promotions interactive and get input from your target audience. If you run a contest, have them register through the QR code for the product or event to allow your customers to participate. A good example is World Park in NYC – the codes were placed throughout the park and engaged visitors in a quiz on the park’s history, pop culture, art and music, science and geology.
If you’re promoting a smaller brand, think of creative approaches to your work that can maintain guerrilla marketing’s budget-friendly, inbound nature.
MEDiAHEAD builds all our portals from scratch with software that is constantly updated. Unfortunately, most “out of the box” solutions that are used cannot be modified for a pleasant/user friendly experience.
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