By Kat McDaniel, Principal at MEDiAHEAD.
I can’t even begin to count the number of prospective clients and strangers that ask me if I am veggiebellie‘s mom.
My daughter, Amy McDaniel has 5,580 followers on Instagram. In a very loving way, I’m frequently portrayed as the wacky human that doesn’t understand technology or how to properly operate my iPhone. She also documented my cancer journey and most recently my wedding.
If you follow her, you probably know that my husband is now featured in the fun (or being made fun of). Last Friday, there were many funny clips of us playing Trivial Pursuit… and Rieger Whiskey was involved.
Recently, I was pitching a large account when one of the attendees raised her hand and asked if I was veggiebellie’s Mom. At the Kemper Museum Gala I had no less than four people approach me and ask the same question. And this morning, at one of The Enterprise University Classes with Willoughby, I was approached while getting a cup of coffee. We both laughed and I said, “Yes. I’m the infamous Mom of Amy.”
The Power of Human Connection
I’m using this example to show the power and reach of social media through human connection.
Most brands need to get personal and funny to keep their clients engaged. No one wants to see an infomercial on what your company does.
Wendy’s is a perfect example – the secret to their social media success is confidence and culture. Their playful approach allows them to make their points in a likeable way, like trolling McDonald’s on National Frozen Food Day with tweets poking fun that their beef is frozen. More than three million people follow the brand for their saucy tweets and good natured burns.
Social media should not be about selling your product, it should be about people getting to know your brand and your core values.
A good brand should live in the hearts and minds of the people who you’re trying to engage.
At MEDiAHEAD, we show people our brand and core values through the stories we tell. Whether it’s another blog written by our mascot Izzy, or a story about our unique and fun referral gifts… giving people a window into our company and culture is important.
Are you sharing your stories?