By Kat McDaniel, Principal at MEDiAHEAD
Catching the attention of customers in a unique way is nothing new – what is more attention grabbing than a peanut vendor in 1890 wearing his product?
To generate leads that convert into paying customers, businesses need to employ smart marketing strategies in multiple areas. An effective way to market your business and generate leads is humor – recognizable companies like Blue Beetle or the Oscar Mayer Wienermobile make us giggle when we see them.
You must also create compelling content.
To capture the attention of your target audience, you need to create content that is fun and relevant to them. Your content should be well-written, informative, and provide VALUE to the reader. It’s hard – content is one of most people’s least favorite thing to do, even though it is necessary to keep your customers engaged. There is nothing worse than seeing companies bla bla bla about their goods and services, while you slowly fall asleep.
By taking yourself lightly and not getting too serious, your brand becomes more likeable. It’s like how we think people who smile are friendlier than people who frown. Let your brand smile and laugh a little too. People do business with people and brands they like.
We are all using social media now, and it is a powerful tool that can be used to reach a large audience with relative ease. Posting engaging content on social media platforms such as Instagram, Facebook, and LinkedIn can help you attract new customers, but they are only part of their decision-making process. And again, have some fun – droning on and on about equipment or products gets boring – show your people having fun and include other companies that your customer might be interested in knowing about.
Conducting targeted campaigns are another effective way to generate interest in your company – the days of mass mailing are dead. You must mail or place ads in front of individuals who are most likely to be interested in your products or services. With today’s technology it is so much easier to execute this than 20 years ago.
It’s simple, find your niche, know your audience, and create a unique brand personality like Mr. Peanut man! And if you need help printing those marketing ideas, we are here to help!