A New Standard for Sustainability with a Warming Planet

By Kat McDaniel, Principal at MEDiAHEAD

A New Standard for Sustainability with a Warming PlanetWe understand the importance of sustainability and have been committed to reducing our environmental impact for many years.

Digital Printing

Digital printing allows you to print exactly what you need when you need it. This reduces unnecessary printing and minimizes resource consumption. Additionally, printing shorter runs locally reduces transportation costs, lowering your carbon footprint.

We are also focusing on local and using sustainable products to ship in. Not using UPS or FedEx can drastically reduce your carbon footprint. We’re hoping to add an electric vehicle to our fleet to make deliveries soon!

Paper companies that we use must be deforestation free… as well as the materials that we buy from the mills. They also must commit to improve the livelihood of their workers and areas that they timber in.

A New Standard for Sustainability with a Warming Planet A New Standard for Sustainability with a Warming Planet

Zero Waste

For over fifteen years we have committed to zero waste to the landfill and using environmentally friendly inks without solvents.

Too much of packaging is plastic. We are also working with companies to use more sustainable packing solutions or something that can be recycled.

Did you know that one of the most searched questions on Google is “How can I make my cannabis packaging more sustainable?”

For the good of the planet, we are constantly focusing on continuous improvement initiatives to make labels and packaging more sustainable.

Give me a call and I’ll show you what we are working on.

A New Standard for Sustainability with a Warming Planet A New Standard for Sustainability with a Warming Planet

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Get it right! Specifying unwind directions when ordering labels.

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When you order labels, you will be asked about unwind directions by your printer. Unless it’s accurately identified, we could easily print labels that didn’t fit correctly on your products or the machines applying them.

(If you are just hand applying labels to your package or product, then the unwind directions are not important. This usually applies to labels that are smaller quantities and not machine applied.)

With machine labeled product – this is critical! They MUST be properly aligned.

Let’s look at an example using the J Rieger bottles.

Unwind InstructionsWe need to consider the shape and orientation of the glass bottle to which the label will be applied. Because they apply their labels with a machine – the container and the roll of labels need to meet up in the correct way, so that the label gets applied perfectly every time.

The machines typically roll the labels onto the surface, rotating the bottle as this happens. The roll needs to be aligned so that the leading edge of the product label comes off the roll with the height oriented – otherwise the label would be applied lying down, instead of standing up!

Keep in mind that labels are like print – the first measurement is always the width of the label and the send refers to the height.

I know this all sounds ridiculously complicated, but no worries – we’re here to help you every step of the way!

Need help with your next label project? Give us a call!

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