Hint Water – We Love It!

By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD

MEDiAHEAD: Hint WaterHave you heard about Hint Water? Founder Kara Goldin developed hint water back in 2005.

Kara was fed up with the sugar preservatives found in juices so she decided to create a healthier drink in her own home. She sold it directly from her garage. And it was a success!

Hint also sells sunscreen. Kara actually found an ingredient in some sunscreens that actually causes skin cancer, so… true to form, she developed her own sunscreen. The sunscreen has a protection rating of SPF 30 and has the same essences used in the Hint water. It is healthier and smells like fruit!

Our fearless leader, Kat McDaniel, went to an event where Kara was speaking. So inspired by Kara, Kat started drinking Hint water while going through her cancer treatments. One of the side effects of her treatment was dry mouth, and man did she go through the Hint water. I would go into her office and see a recycle bin full of empties every week.

So I started drinking Hint water too.

And….. I love it!

So why Hint water over other products? Well there are several reasons:

  • Hint delivers refreshment without sugar, diet sweeteners, calories or preservatives.
  • Their water brands are NON-DMO certified and WHOLE30 approved.
  • They are vegan and contain no MSG, nuts, soy or gluten.
  • The bottles are BPA-free and they continuously improve on bottling to reduce the amount of plastic and other non-renewable resources they use.
  • Hint water is infused with delicious hint fruit essences and are available in still, sparkling and caffeinated still varieties.
  • There are several flavors to choose from.

You can find these great products on their website at https://www.drinkhint.com/

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PURLs: Why the MEDiaHEAD booth was the most well attended at our industry trade show.

By Kat McDaniel, Principal at MEDiAHEAD

MEDiAHEAD Trade Show BoothA month before our event, we sent a variable custom mailer to each of the attendees inviting them to visit a landing page for a free promotion. We used a PURL (Personalized URL) which led them to a custom micro website created with just that one person in mind, the recipient of a specific direct mail piece. In a campaign where 10,000 pieces are mailed, there will be 10,000 different personalized websites generated.

Not only does each website have a unique URL, but the PURL landing page typically greets the recipient by name. Because each website is unique, it’s very easy for the sender to determine which recipients responded to the mailing.

When they visited the micro website, they were able to choose a product – fairly normal for a trade show, BUT: we generated a huge response by allowing the recipient to upload a picture of their favorite thing – dogs, children or funny photos that we printed as a poster, notepad or on a deck of cards.

At the show our booth was mobbed with attendees picking up their gifts and chatting with us.

They were able to see the high quality that we were able to print digitally on their product in addition to the samples we had displayed from other projects. (And we were also able to capture their email addresses for future marketing initiatives.)

Successful marketing applications for PURLs can be found across nonprofit, for-profit businesses and even government. PURLs have been used effectively with existing customers & donors, and with new prospects. Any organization that wants to start a conversation with an audience, or pre-qualify a group of prospects should consider using PURLs!

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Window Clings… What are those things?

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By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD

Window Clings Definition: Window cling decals are a popular material used for graphic displays. Window cling is made from a thin vinyl film that clings to various surfaces. Typically, they are displayed on glass windows and doors. However, they can also be displayed on smooth plastic or metal.

Have you ever wondered or wanted to print some cool window clings? Well, they’ve come a long way since the clings that the minute the sun hit it, it would peel or curl or worse… simply fall off. You can print all kinds of window clings now. Some can cling on the inside surfaces of your building, and some are super resilient to weather and can adhere to the outside of a window. Yes, they can survive outside in the storms, heat, snow and wind.

The other great part of using a window cling is you can reuse it, because it does not have any adhesive glue. It is just a cling.

The particular window clings in the picture below were printed on a dusted vinyl material that allows for some light to come through, but still offers some privacy.    This gives you a kind of etched or frosted glass look. You can do lettering and special shapes or full panels.

Window Cling Sample 1 Window Cling Sample 2

MEDiAHEAD would love to help you print your next window clings!

Soon you will see a display of window clings on all of our windows at 3525 Roanoke, Kansas City, MO 64111.

So stop by and chat with us… or contact us through our website.

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MEDiAHEAD has a new Warrior… LeRay Warrior!

MEDiAHEAD: We've Hire a WARRIOR! LeRay Warrior

Have you watched The Spartans, 300, THOR, Gladiator? Well, we hired a Warrior. YES!

We are extremely excited to announce that LeRay WARRIOR has joined our team. He came to us from Capital One. He was formerly a Vice President of Commercial Cards.

Previous to Capital One, LeRay was a Paychex Human Capital Management representative where he was a top unit producer and earned Level Three Diamond Club status. He was a conference qualifier every year that he was eligible, and Zone Rookie of the Year when he wasn’t eligible. I hope this tells you how driven Mr. Warrior is!

LeRay will be working on business development, working to build current business relationships and acquiring new high level accounts.

LeRay grew up in Kansas City and lives with his wife, daughter, and dog. He was a part of the University Academy first graduating class. You will be able to learn more about his experiences at University Academy next month in a blog post he is writing!

We’re excited to have him with us! Please feel free to stop by, introduce yourself, send him an email Leray@mymediahead.com or give him a call and say hello at (816) 931-7900.

You can check him out on our website at www.mymediahead.com

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