The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
“if a website degrades the user experience too much, people will simply stay away.”
This week, I talked with a client that is building a very large portal for a high-profile customer. After I gave my introduction, she told me that I was the only salesperson that talked about the user experience for her customer. All of the salespeople had talked about equipment, features and how robust the back end was.
Years ago, after we started building portals for customers, they told us that their previous sites were so “clunky” that their customers or employees hated using them and so they didn’t. The original intent of solving the problem with a solution was not working.
We learned to build products with the end user in mind.
It’s our goal to make it easy – on and off in 3 or 4 steps and make them pretty like your website.
Single-sign on, only seeing what you need, pre-determined approval processes, PDF proofs that are legible (not those tiny jpgs) and a great checkout (where you can still make changes), all add up to the EASY button.
We have also helped customers who have too many platforms – no one wants to log into different sites for print, merchandise, wearables, signage and digital. Even if we don’t produce the products – we can build a central, one-stop-shop with multiple vendors.
Marketing Portals Built from Scratch
MEDiAHEAD builds all our portals from scratch with software that is constantly updated. Unfortunately, most “out of the box” solutions that are used cannot be modified for a pleasant/user friendly experience.
After 17 years of doing this, there is a lot of competition, but I still think we build the best portals. And our clients enjoy working with us while we figure out the best solution for them.
People always wonder how a small company like ours has such huge clients – I think it’s because we make our clients and their users happy.
Would you like to see how we can make you happy with a marketing portal? Let’s talk.