us·er ex·pe·ri·ence

The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

“if a website degrades the user experience too much, people will simply stay away.”

User Experience

This week, I talked with a client that is building a very large portal for a high-profile customer. After I gave my introduction, she told me that I was the only salesperson that talked about the user experience for her customer. All of the salespeople had talked about equipment, features and how robust the back end was.

Years ago, after we started building portals for customers, they told us that their previous sites were so “clunky” that their customers or employees hated using them and so they didn’t. The original intent of solving the problem with a solution was not working.

We learned to build products with the end user in mind.

It’s our goal to make it easy – on and off in 3 or 4 steps and make them pretty like your website.

Single-sign on, only seeing what you need, pre-determined approval processes, PDF proofs that are legible (not those tiny jpgs) and a great checkout (where you can still make changes), all add up to the EASY button.

We have also helped customers who have too many platforms – no one wants to log into different sites for print, merchandise, wearables, signage and digital. Even if we don’t produce the products – we can build a central, one-stop-shop with multiple vendors.

Marketing Portals Built from Scratch

MEDiAHEAD Marketing PortalsMEDiAHEAD builds all our portals from scratch with software that is constantly updated. Unfortunately, most “out of the box” solutions that are used cannot be modified for a pleasant/user friendly experience.

After 17 years of doing this, there is a lot of competition, but I still think we build the best portals. And our clients enjoy working with us while we figure out the best solution for them.

People always wonder how a small company like ours has such huge clients – I think it’s because we make our clients and their users happy.

Would you like to see how we can make you happy with a marketing portal? Let’s talk.

MEDiAHEAD Marketing Portals60% of marketers have indicated they are set to increase their marketing technology spending in the next 12 months.

Investments in marketing platforms or portals are directly related to our working from anywhere.

Online portals help marketers streamline their processes and take a systematic approach to their day-to-day activities. Giving employees access to a portal that allows them to produce their own business cards, download a logo, a presentation or any repetitive task can be a huge timesaver for marketing departments.

As remote work becomes more commonplace, access to this technology makes it easier for teams to share marketing assets, regardless of physical location.

Without question, our marketing portal offers notable benefits to companies and their sales team.

MEDiAHEAD Marketing PortalsWhen your sales team is distributed, synchronized communication becomes more difficult. With a customized portal, team members that are geographically distributed and even in other time zones have access to all the marketing materials that have been updated by your marketing team. It’s an immediate response for them if they need to download a presentation or a PDF of the product they’re pitching.

The tightening of budgets is also a direct result of COVID-19. Marketers need to manage their budgets closely, adapt to reductions in staff and make strategic cuts. In an environment where efficiency is paramount, the right platform can help provide insights into what the sales team wants, and can help illuminate the best path forward.

Building a marketing asset portal can help your sales team create a loyal and profitable customer base with the tools they need… all in one place.

Let us buy you a cup of coffee. We’ll show you examples of how we’ve helped marketing teams save time and money, and most importantly, stay on brand!

MEDiAHEAD Marketing Portals