By Kat McDaniel, Principal at MEDiAHEAD

MEDiAHEAD works locally with craft beverage brand owners of all sizes. And we work in markets that include energy drink, craft beer, kombucha, coffee and cannabis-infused beverages.

Why should you use can sleeving instead of printing on cans?

Direct can printing can limit the color and design of your can, while sleeves provide a 360-degree high-resolution graphics coverage with a full-spectrum of colors, along with tactile finishes such as matte, gloss and foil treatments.

Because MEDiAHEAD is local for the Kansas City Metro, we can offer quicker turnaround times. Using a shrink sleeve can get your product to market in a fraction of the time required for a printed can – usually a few weeks instead of several months.

Can sleeves are printed on the inside of the film, providing protection against scratches and scuffs that can occur during production and transportation.

When bringing a product to market, can sleeves can be done for a much lower minimum. MOQs can be in the truckloads for printed cans, while sleeved cans can be ordered in quantities as low as 500, allowing you to test and respond to your market.

You will never have to discard a printed can because the can printing is obsolete. Sleeves can also be used to cover up existing printed cans on obsolete inventory, turning a loss into a money maker.

If you would like to talk about how we can help you with your can sleeving needs, please call us!