J. Rieger in partnership with the Negro Leagues Baseball Museum releases Fielder’s Choice

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J. Rieger in partnership with the Negro Leagues Baseball Museum releases Fielder's ChoiceBy Kat McDaniel, Principal at MEDiAHEAD

This was such a fun project to work on. The limited edition of spirits celebrate two of our country’s favorite pastimes: sipping fine spirits and enjoying the game of baseball.

Who isn’t ready for some spring weather and baseball?

If you aren’t familiar with the Negro Leagues Baseball Museum: In 1920, an organized league structure was formed under the guidance of Andrew “Rube” Foster—a former player, manager, and owner for the Chicago American Giants. In a meeting held at the Paseo YMCA in Kansas City, Mo., Foster, and a few other Midwestern team owners joined to form the Negro National League.

Soon, rival leagues formed in Eastern and Southern states, bringing the thrills and innovative play of black baseball to major urban centers and rural country sides in the U.S., Canada, and Latin America. The Leagues maintained a high level of professional skill and became centerpieces for economic development in many black communities.

The Lineup

Each bottle features a retro label inspired by Negro Leagues teams with their logo on the inside of the label. All the spirits include Kansas City whiskey and three components that make that whiskey: bourbon, rye, and light corn whiskey.

J. Rieger in partnership with the Negro Leagues Baseball Museum releases Fielder's Choice

KANSAS CITY MONARCHS is a Kansas City whiskey finished in KC Bier Co barrels. Beer and baseball have always gone together, and these beer casks add a uniquely malty flavor to their whiskey.

HOMESTEAD GRAYS with a rye whiskey, like that of Pennsylvania’s traditional ryes, but this spirit has spice, with well-balanced and complex aromas and rich flavors.

LOUIS STARS is a limited-edition small batch straight bourbon whiskey. It is a variation of their classis bourbon distillation of corn, rye and malted barley, it’s rich, malty and buttery.

CHICAGO AMERICAN GIANTS is a limited-edition light corn whiskey that tastes like your favorite baseball snack Cracker Jacks! This delicious spirit delivers notes of popcorn, caramel, and peanut brittle.

A portion of the proceeds will benefit The Negro Leagues Baseball Museum, a true Kansas City treasure.

Need help getting your labels printed? Give us a call!

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Embellishment and Effects in Labeling

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By Kat McDaniel, Principal at MEDiAHEAD

With our new equipment, we have the capabilities to print a wide range of embellishments and effects.

  • Hot Foil – this method of foiling can achieve finer and higher quality detail. Hot foil has a premium, luxurious effect to communicate quality.
  • Cold Foil – an alternative method of foiling that is more cost effective than hot foil due to lower set up costs.
  • Emboss – an effect created by raising a design or image from the label surface to give it a tactile feel or highlight certain design elements or patterns.
  • Lamination – the entire label can be finished in either gloss or matt coating.
  • Metallic Ink – metallic inks are used to create a similar effect to foil, via the shine of the metallic particles found in the ink.
  • Specialty Inks:
    • Scratch n Sniff – a wide range of custom and stock scents.
    • Glitter – glitter infused coatings.
    • Black light – the effect is revealed under UV or black light.
    • Glow in the dark – used for security or novelty.

Why Embellishments?

Embellishment and Effects in LabelingLabel embellishments can help differentiate a brand from competitors.

Research has shown that when brands implement packaging that can involve 2 or more of the human senses, sales of that product go up. The goal of any package design is to a consumer to pick up a product, turn it over in their hands, and to promote positive feelings. An effective package is creative, looks great on the shelf, and effectively communicates to a consumer in under 7 seconds.

Our team has extensive expertise in all things related to labels. We would love to meet with you to discuss your needs, share our knowledge and develop a solution designed specially for you! Please give us a call.

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