By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD.

Our New Printing PressA need for speed, we have it!
A need for higher quality, we have it!
Larger output, we have it.

This is all coming with our new press delivering on December 16th, and we couldn’t be more excited!

The cost of production is always important, but so are print quality and turnaround times. You get both of these at MEDiAHEAD. We strive to give our clients the best quality and the fastest turnaround at a competitive cost.

Why are we so happy about our new press?

The new press produces 6,000 A4/letter 5/0 sheets per hour (100 pages per minute).

It has a 5 – Color Configuration, yes I said 5 colors and look…

Look at the Options of our new Press!

at the options:

  • Dimensional Coating Solutions
  • Intelligent Color Solutions, gamut expansion (choice of red, green, or blue)
  • Intelligent Glossing Solutions
  • Light Black HD Dry Ink
  • Gold Dry Ink
  • Clear Dry Ink
  • Opaque White Dry Ink
  • Metallic Clear Dry Ink
  • The fifth imaging unit can be gold, dimensional, glossing, gamut expansion, red fluorescing, light black and clear.

Wide Range of Substrate Types

We can now print a wide range of substrate types, sized and weights and thicknesses for application flexibility.

  • 16 lb. up to 130 lb. uncoated
  • 20 lb. up to 130 lb. coated
  • Up to 24 pt substrates

Longer sheet size is better

It is easy to assume that printing on a larger sheet reduces production costs.  This is typically the case with offset, where make ready time and associated costs need to be amortized across total production time.

A longer narrow sheet size enables:

New, larger-format applications to be migrated to short-run digital printing, where they can be produced to size in a highly efficient workflow. This includes various types of collateral, pocket folders, retail signage, dust jackets and point-of-sale materials. Just think of the options….

More efficient production of smaller jobs that are printed closer to finished size, requiring less handling and fewer cuts to finish, and generating less waste.

We offer the longer sheet with our new press.

  • Sheet sizes 14 x 20.7 (imageable area 13.4. x 20)
  • Sheet size 14 x 48 (imageable area 13.4 x 47.61)

So what are you waiting for… come by and see us, check out our new press and see what we can do.

No appointment needed!

By LeRay Warrior, Principal at MEDiAHEAD.  

Print Beats Digital MarketingThere’s no question that business operating today have to embrace the digital world. With the Internet of Things on the horizon, the need to have a digital presence is a foregone conclusion. With that in mind, many business leaders may incorrectly think they should just dump print, and digitize all marketing output.

Making that assumption would be a mistake. Many recent studies and surveys have shown that there’s still a place for print in the marketing mix. In fact, for a great deal of companies, print is still the highest performing marketing channel.

But how can this be? Here are 5 reasons – backed by evidence – that explain why print is still just as effective in today’s marketing climate.

1. Print Signifies Trust

Even the most digital savvy of generations such as Generation Z or Millennials trust print over digital sources. As part of an in-depth study undertaken last year, consumers revealed that only 16% of participants trusted social media as a source of information. Yet when asked about print, 73% trusted it as an information source.

In the current climate of constant misinformation and so-called “fake news” disseminated online, it appears that print has come to demand more respect from would-be consumers. The same study confirmed as much by reporting that 33% of those surveyed reacted to something they found on social media which they later found out to be fake news. A figure that had doubled from the previous year. Therefore, if you’ve got something important to say as a company, then print is the method to have your message trusted.

2. Print Outperforms Email in Every Way

So many of today’s marketing gurus preach the message of, “the money is in the list!”. Of course, they are referring to email lists. However, recent statistics are starting to show that consumers are becoming tired of the constant bombardment of their inbox each and every day. 70% of consumers feel they receive too many emails, and much worse, 51% delete an email within two seconds. How’s that for brand awareness?

The apathy felt towards marketing emails may help to explain why response rates from printed direct mail campaigns are 3,567% higher that they are from emails. Yes, you read that figure correctly. Response rates for targeted direct mailing campaigns average at 4.4%, whereas email averages 0.12%. If you need to instigate a response from your customers, print is the method to use.

3. Print Always Leaves a Tangible Impression

As mentioned, print is less common in today’s digital world, which makes it stand out even more. Print requires readers to actually slow down and absorb the content, which is why it’s so effective in educational marketing materials.

It also stands out physically. If you click away from a brand’s website, you may never think about it again. However, if you had received a magazine from the same company then it’s always there. A reader can pick it up and put it down, and keep coming back to it. It’s presence alone is a constant brand reminder. Which is why 60% of people think printed mail helps to keep a brand top of mind.

Eye-catching colors and bold designs can also help print marketing stand out in the more traditional settings such as office cubicles. Colleagues will ask their coworker “what’s that?” when noticing an attention-grabbing front cover, instigating a conversation about your brand.

4. Print Drives Action

Getting individuals to take action in response to your marketing is becoming harder than ever. But print still leads the way. 79% of those who receive direct mail campaigns act on them immediately, whereas just 45% of email recipients state that they deal with those messages straight away.

Similarly, of the 56% of direct mail recipients that spend time reading the materials, 92% are driven to online activity, 87% are influenced to make online purchases, and 54% engage in social media. Who said print is old-fashioned? If anything, these figures prove that printed materials are great at influencing online decision making. Therefore, they should form a vital part of any company’s marketing mix.

5. Print is Actually Greener

This point may be difficult to believe, but it’s true. Yes, the fact that printing requires the felling of trees is currently unavoidable, not to mention the environmental issues associated with the inks used for printing. However, having said all of that, the carbon footprint of a printing run is a one-time contributor. On the other hand, digital media requires energy every single time it is consumed.

A recent PrintCity report found that the paper, pulp, and printing industry combined utilizes roughly 1% of available global energy resources. To put that in perspective, data centers responsible powering cloud-based online resources use 4% on their own.

Better still, certain types of paper and inks are also easily recyclable, whereas that energy lost to powering online resources needs to be regenerated and replaced. Oftentimes, print is used more than once (think of the magazine example above), whereas the majority of our digital consumption is a “one and done” scenario.

Print Helps a Business to Stand Out

As we spend an ever-increasing amount of time online, many companies have prematurely rung the death knell for print. However, as these points have shown, print isn’t dead. Far from it. The constant noise provided by online advertising and social media has driven people to value the art of well-crafted print marketing more than ever.

Consumers are more likely to take action, engage with a brand, and even make a purchase in reaction to receiving printed materials. We know this to be the case because we spend each week helping leading brands deliver printed marketing campaigns that deliver staggering returns on investment, specifically when compared to more popular marketing tactics such as digital pay-per-click campaigns.

We’ve recognized the potential of print. By investing heavily in the latest printing technology, we are now able to deliver industry-leading turnaround times, with more touch points and a more effective fulfillment process for your business needs. Don’t hesitate to contact our team today

By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD.

Networking - Relationship First. Business Second.I have some thoughts about networking the right way. My goal has always been to focus on the relationship first and business second.

When you’re at a networking event, I wouldn’t recommend handing someone your business card without actually engaging with them first. Your business card is not the important part of the interaction… it’s simply a tool. Face-to-face conversation means everything. Getting to know someone by putting time and effort into the relationship means so much for everyone involved. Find things you have in common, and then make the effort to reach out and set up a time for lunch or coffee.

It’s so worth keeping in touch with people you truly care about! This is a story about how a networking connection turned into a friendship that turned into a business opportunity. And the order matters.

Never underestimate the power of networking and maintaining relationships.

Attending networking events isn’t really my favorite thing to do; however I do attend them. Often, when I get there, I realize “wow, this isn’t so bad.”

My story starts with a networking event about seven years ago. I was sitting at a table and a gentleman came and sat next to me. He leaned over and said, “I really don’t like attending networking events.” I agreed with him and ever since we’ve stayed in touch.

We agreed to have lunch monthly to talk about our careers, dogs and families while sharing social connections.

The goal was to get to know each other without the pressure of ulterior motives. To build that strong professional connection. And it didn’t hurt that we were both in sales, had similar professional contacts and could share war stories.

As this relationship has evolved over the years, he’s moved up in the world.

My friend has an important role with a fantastic company in the Kansas City area. When we met for our next regularly scheduled lunch, he said, “We need a portal!” I thought that was a fantastic idea, and I knew the perfect company that could help. <wink wink> As a result, MEDiAHEAD is in the process of creating a portal for his company, and I still get to have lunch and talk about all the great things going on with his career, dog and family.

Never underestimate the power of a relationships or networking events because they can always develop into something more. And it takes time to do it properly.

At MEDiAHEAD, we want to be part of your trusted network. If you’ve worked with us in the past, you know that we genuinely care about our customers. The relationship is the glue that makes things last. If you don’t have that kind of trusted relationship in the world of printing, let’s talk!