Michele StillwellBy Michele Stillwell, Director of Marketing and Accounting at MEDiAHEAD

Research suggests that on an average, companies across the globe feel that 26% of their address data is inaccurate. This contributes to enormous loss. In fact, bad data costs the average business 15% to 25% of revenue and in the US economy over $3 trillion annually.

There are two things that really irritate me when looking through the mail. At home, it’s getting mail addressed to my previously married name. I mean come on, that was 16 years ago. When I get something that has that name on it, guess what? It immediately goes to the trash!

Then, when I go through the mail at work, what really irks me is getting mail for people who have not been with the MEDiAHEAD for more than 20 years. And it happens regularly. I’m consistently thinking, “Where do these lists live, and why is no one looking at them? Why has no one updated them for 20 years?”

Data cleansing is so important.

Clean up your data!Improving your data quality increases overall productivity. After your data is cleansed, the outdated information is removed, and you have good, clean information to move forward. Today, nearly 67% of businesses rely on CRM data for growth of their bottom line. However, an amazing 94% of B2B businesses suspect inaccuracy in their databases.

So how do you manage this?

What is the value of marketing analytics these days? It’s so high apparently, that companies plan to increase budgets for marketing analytics over the next three years by 198% according to a recent CMO survey. Marketing analytics offers a treasure trove of customer information and performance insight to overall business success. Which is why you would think that managing marketing data with tools like a CRM database and other analytics systems would be a more agile and rigorous process than it actually is.

Since 70% of marketing leaders expect to make the majority of their decisions using data for everything from building, personalizing and executing the next campaign to targeting, reaching and forming deeper customer segments – there should be a way to overcome the data cleaning roadblock. There are data cleansing tools/software applications that will help to clean and correct lists and databases by identifying incorrect, inaccurate, irrelevant data and clean your data accordingly.

Here are some best practices when it comes to creating data cleansing processes:

  • Standardize Your Processes
  • Validate Accuracy
  • Scrub for Duplicate Data
  • Use it to Analyze – for business intelligence and analytics
  • Communicate with the Team – Keep it clean
  • Get Your ROI from your Data

Big DataWhen managing your data, keeping on top of it consistently and accurately are two underlying jobs you have to deal with every day. The steps above should help make it easier to create your daily protocol. Once you’ve completed your data cleansing project, you can move forward using that data for deep, operational insight now that your data is accurate and reliable.

Large corporations invest so much into advanced information systems that collect, store and analyze their data. Collecting data isn’t the goal… it’s the means to the end. The real opportunity is the customer intimacy. How well can you get to know your customer? How will you leverage this knowledge to improve their experience and satisfaction?

Quality over Quantity

There must be some method to the madness, right? To be of service to an organization, data must be more than just prolific; it needs to be useful. It should provide strategic insight and support data-driven decisions. And the quality of the data is crucial. You should be able to measure everything from the number of views to the number of clicks. This helps your sales team as well as providing customer success stories.

Clean data is of utmost importance. Without it, leadership can’t make strategic decisions. Dirty data inevitably leads to dissatisfied customers, and that’s a dangerous slope to start down.

Keep your data clean!

By LeRay Warrior, Principal at MEDiAHEAD

As we prepare for operations to ramp up again after the coronavirus lockdown is lifted, we thought we should kick the month of May off with some more positive news. We would like to officially welcome the Tepa companies to the MEDiAHEAD family of clients. For those of you unfamiliar, it’s worth giving you a touch of background on this wonderful group of companies.

Who Are the Tepa Companies?

Tepa Companies LogoThe Tepa companies are wholly-owned independent subsidiaries of the Paskenta Band of Nomlaki Indians. They have companies that are based across the country in California, Colorado, Georgia, Missouri, and Texas. The companies operate across a wide variety of business sectors, including construction, environmental services, technology, industrial services, and engineering. They serve federal, state, local, and private-sector clients.

How Are the Tepa Companies Using Their MEDiHEAD Marketing Portal?

The team at MEDiAHEAD had to design a portal solution to ensure that the needs and requirements of the company were met. While the logo is the same, there are several different companies contained with the group, so each company requires its own set of marketing materials.

As a result of them implementing a custom MEDiAHEAD solution, each company can now order their respective business cards, note pads, and much more through one centralized portal. Not only does this make their turnaround time a fraction of what they once were, they can also reduce the costs involved with replenishing marketing supplies.

Tepa Director of Corporate Marketing Thanks MEDiAHEAD

After onboarding with MEDiAHEAD, Kerry Patterson said,

“Tepa came to MEDiAHEAD from an underperforming vendor and WOW have they exceeded our expectations. They went into direct drive to get our Business Portal setup not only offering better service for our staff, but faster turnaround times. Not to mention amazing staff that we love working with.”

How MEDiAHEAD Can Help Your Business with a Customized Marketing Portal

The example of the Tepa companies perfectly illustrates the benefits that can be gained from moving your company over to a centralized online marketing portal.

Firstly, your company will save perhaps the most significant asset you have; time.

By streamlining all marketing assets into one online repository, undertakings such as customizations or updating of information can all be handled in a matter of a few clicks. What’s more, they will instantaneously take effect across the whole organization. Allocated print runs can be turned around in a matter of hours with an order taking a mere matter of seconds to place.

Secondly, you can cut costs by an enormous margin by only printing what you need, when you need it. There’s no need to authorize colossal print runs of marketing materials that are going to be obsolete a few weeks later.

Finally, our browser-based marketing portals allow employees to log in from anywhere in the world to access company marketing materials. Sales reps who’ve secured a last-minute meeting, or a heavily-discounted short-notice spot at a trade show, can log in, view, and download up-to-date marketing materials within minutes.

These are just a few of the benefits the Tepa companies are now able to take advantage of, and it could be the same for your company. If you would like to learn more about how a bespoke MEDiAHEAD online marketing portal could help your business, then don’t hesitate to contact us today.

By Kat McDaniel, Principal at MEDiAHEAD

This simple sentence is a philosophy that came from Patrick Mahomes when asked how he remained so calm during the Super Bowl. It’s the ability to make emotions work for you, instead of against you.

We all need this time to decide how we are going to pivot and re-focus our goals, both in business and at home.

Stepping Up

It warms my heart to see so many companies giving their time and expecting nothing in return.

I’ve done Zooms with Novella Brandhouse on marketing, Grant Gooding with PROOF Positioning on narrowing your focus and the Women Who Mean Business on pivoting and refocusing on what small businesses can do to survive.

MEDiAHEAD is continuing to print and distribute adult and child coloring books to non-profits here in KC.

Little girl with a MEDiAHEAD coloring book

We also have a new fun COVID19 comic book that Scott Emmons wrote and produced with eleven local artists that contributed illustrations.

Coloring Book 11 Artists

We’ve continued to print 3D N95 masks for KU nurses and now a funky little thing that you can use to open the door for a fun giveaway.

Special thanks to Rieger Distillery

The hometown hero is Andy Rieger, owner of J Rieger Distillery. Four weeks ago, when they lost nearly all of their normal revenue streams overnight, their team rallied to quickly pivot their entire business to hand sanitizer in 36 hours. They had the first bottle of sanitizer to the public on March 19. Because of the hand sanitizer, 65 hard working members of their team have remained employed full time. In just over three weeks they have produced and distributed 200,000 individual bottles of hand sanitizer… that’s 72,000 gallons! They have also given/donated 20,000 liters of hand sanitizer to hospitals and first responders.

Rieger's Hand Sanitizer

We are pivoting this week to bottling Rieger’s Remedy with a co-branded logo for our customers, available in 1 and 2oz. We are also supplying our portal clients “back to work kits” with masks, protective eye-wear, gloves and hand sanitizer.

It’s very stressful at work, but I’m having the most fun being cooped up with John and Amy.

Cheese Board during COVID19

We’ve planted a huge garden, played games, puzzles and fun trivia with The Kemper Museum of Contemporary Art. We have spent so much time in the backyard, which we never did before. Cocktails at 6pm with cheese from The French Market on our deck has become our daily ritual.


From my friend Becky Blades – “in the rush to return to normal, use this time to consider which parts of normal are worth rushing back to.”

Becky Blades' Artwork


Stay safe and healthy!