Hyper-Customization : Stand Out From the Crowd

MEDiAHEAD uses HP’s SmartStream and Mosaic software to make each label or shrink sleeve a truly original, one-of-a-kind piece of artwork. With our specialized software, a single vector file can be transformed into countless variations of original art. Hyper-customization can be incorporated into any pressure sensitive label, shrink sleeve or flexible packaging product.

Hyper-customization is the next frontier in packaging that can help a brand sell more.

For a campaign called I Have the Only One! Nutella printed seven million unique labels, each jar “like a piece of art,” stamped with its own unique code so it could be authenticated by collectors. The algorithm designed seven million completely different jars of Nutella for the campaign. The algorithm pulled from a database of dozens of patterns and colors to create the versions of Nutella’s graphic identity, which have been splashed across the front of jars.

The jars were sold through Italian supermarkets and were completely sold out in one month.

Personalization

Adding a personalized touch to a product or service can prove to be a brand’s unique selling proposition. Relentless efforts in making the packaging stand out among the clutter and the heavy investments in doing so are evident. Personalized packaging has assumed more importance as brands not only want to cater to the clients’ needs and wants but obviously want to make a lasting impact by tapping the emotions and desires of customers. Such personalization in packaging reaps long-term loyalty, brand recall and registration.