By Kat McDaniel, Principal at MEDiAHEAD Direct mail can be a highly effective way to solicit alumni gifts, the key is to make the package feel special. First and foremost, it should stand out from the often used letter and business sized envelope. It may cost more to produce, but the return on investment will […]
We are so incredibly grateful that Kat will be having her last treatment on March 8th and she will get to ring the Survivor’s Bell at KU Medical center. We will all be right there with her as she rings that bell! We’re so incredibly happy for her. The tradition of ringing the bell after […]
By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD I recently sat down with Amy Wilkinson, National Program Manager at HNTB to discuss the long-term relationship HNTB has had with MEDiAHEAD. I wanted to know all the specifics, as I was curious about several things. Kat, the owner of MEDiAHEAD established this relationship over […]
By Kat McDaniel, Principal at MEDiAHEAD A few years ago, VML asked us to help them produce the Kashi Plantable Book. The book not only told the story of new Kashi products — it literally became them. Everything you needed to grow their ingredients in their products was contained in the book. “A book about […]
By Kat McDaniel, Principal at MEDiAHEAD At this point, I’m trying to look at the positive side of winter. Adjusting to colder weather is always hard, but when temperatures plunge and winter sets in, admit it – the cold makes you want to harm others. There’s just something about the overcast skies, biting windchill and ice […]
By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD What an uplifting experience! If you haven’t volunteered at one of the Ronald McDonald Houses here in Kansas City…. you should. Bernstein House The MEDiAHEAD team volunteered their time to cook a freezer meal in the Bernstein House. You and your team can do the […]
By Michele Stilwell, Director of Marketing and Accounting at MEDiAHEAD So what are the new trends in printing and how will they impact your business? One of the biggest trends that you need to know about is 3D printing. 3D printing, or additive manufacturing, is a process of making three dimensional solid objects from a […]
By Kat McDaniel, Principal at MEDiAHEAD Oreo was born on January 1, 2010 and currently weighs 1,400 lbs. Oreo Special K is a spotted saddle horse that previously was a buggy horse in the Amish country. Most likely, Oreo had a difficult life before coming to Kansas City. The Amish people own horses mainly for […]
Post written by Kat McDaniel, Chief Innovator at MEDiAHEAD | Marketing Portal Guru | Variable Data Promoter | Analytics Advocate | Explorer Personalization using data is much more than simply addressing a piece of direct mail. By using your data and analytics, and segmenting customers, marketers can craft a personalized piece of direct mail that […]
Post Author: Michele Stillwell, Marketing Distribution Portal Enthusiast | Marketing Guru | Accounting Shark | Lover of All Animals Another year has come and gone. It seems like they just fly by nowadays. I’m sure you feel the same way. One day you look up and it’s January, a fresh start to a new year. And, before […]
